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Meet Zepto: The Super-Fast Grocery App
In 2021, two 19-year-old friends, Kaivalya Vohra and Aadit Palicha, started Zepto, a super-fast grocery shopping app. They had big dreams but skipped their college plans at Stanford to build Zepto.
What's So Special About Zepto?
Zepto is known for delivering groceries in just 10 minutes. You can choose from thousands of items, like fresh veggies, milk, and more, all at great prices. A Zeptonian Rider (their delivery person) will be at your door in no time.
Impressive GrowthZepto's doing well, with a 200% rise in its value in 11 months and 60% repeat customers.
The Zepto TeamZepto attracted top talent from big companies like Amazon, Uber, and Flipkart.
How Zepto Delivers So FastZepto uses something called "dark shops," which are like mini-warehouses close to customers. They decide where to build these based on data and a cool tool called Locus. It's all about smart technology, not just fast delivery people.
The PPB FormulaIn Zepto's dark stores, picking, packing, and bagging are super quick, taking less than 60 seconds.
Competition and Zepto's Secret WeaponBig players like Swiggy and BigBasket compete on price, but Zepto is all about speed. They're really focused on being the fastest.
Challenges AheadKeeping customers and competing on both price and speed is tough. Zepto needs a lot of funding to make this work.
Zepto's FutureZepto plans to grow and might even go public in a few years. They aim to have more dark stores and charge convenience fees.
In ConclusionZepto's success is all about meeting people's need for fast, affordable groceries. They've shaken up the market with their 10-minute deliveries and are ready for whatever the future holds.
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